As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking. Whatever..
The following is a guest contributed post from Matthew Winters, CEO of Veoo. Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging. According to a survey by SAP, 70 per cent of people feel..
Reasons why you should consider sms marketing as part of your customer communications As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with..
Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Yet many mobile marketing channels — for instance, SMS or text-message..
In a world of digital marketing, inbound marketing, and content marketing as the new black; engaging articles, captivating infographics and highly targeted and localized marketing content have become the order of the day. Companies large and small are seeking out the help of professional translation services providers to help them tailor their message to an..
If you haven’t already considered integrating SMS into your marketing strategy, this is the blog post for you! Projected for a momentous surge, every business is jumping on the bandwagon. Why? Besides the obvious cost effectiveness of SMS marketing, there are 10 other remarkable advantages of SMS marketing to consider. 1) Instant Deliverability SMS is lightning..