What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even..
Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read the thought pieces, and those of us who find ourselves needing to deal with teenagers on a consistent basis are well aware that messaging apps appear to be the new normal when it comes to digital communications. There’s only one problem..
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their..
What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile..
Mobile marketing is a very effective way to promote your products or service, raise brand awareness, enhance loyalty of your customers and of course increase the sales. Just about everyone have a mobile phone but what is even more important is that over 90 percent of people tend to carry their mobiles no matter where..
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising. Where Are Mobile Users Most Likely to Spend Their Time? If you want to target mobile users, it..
The outcomes of the future are pretty uncertain eventualities. But yet, we as humans strive to predict future outcomes and scenarios in a variety of ways. For example the complete guesswork of choosing your lottery numbers, to the more logical science & technology based efforts of meteorologists predicting future weather patterns. Needless to say, human..
Why You Should Be Doing Mobile Marketing, If You Aren’t Already It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as..
Marketers who want to stay competitive should retune their mobile marketing strategies, according to a study by Forrester Research. The report, titled The State of Mobile Marketer Tactics 2016, has revealed that marketers are misusing mobile marketing techniques and should focus on optimizing customers’ mobile experiences instead. “Marketers can leverage many different tactics from native..
Here are some major benefits from using a mobile marketing campaign. Accurately reach your target market Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all..