Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read the thought pieces, and those of us who find ourselves needing to deal with teenagers on a consistent basis are well aware that messaging apps appear to be the new normal when it comes to digital communications. There’s only one problem..
When summer vacation gets underway, it’s time to switch up your email marketing approach. For most, summer is a time to slow down, enjoy the kids’ time off from school, do some traveling and enjoy some fun in the sun. The lightheartedness of summer should translate into your emails, and here are six ways to..
Email marketing is using email to get your marketing message in front of your audience.It is an essential tool to growing your business in the fast paced world of internet business because it offers open, conversational, and interactive communications. The most popular form of email marketing is the email newsletter or ezine. Permission-based email marketing..
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer. So, how has email marketing beaten the odds, even when critics said that email was an all-but-dead channel? And more importantly, what lies ahead for brands that are determined..
“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO) “More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to..
With tablets, computers, phones, and smart TVs dividing the attention of consumers, businesses are required no more than ever to re-consider their marketing strategies. Distributed attention spans in the digital marketing sphere has created a pressing need for a distributed marketing presence. In fact, 40% of marketers reported a 15% increase in revenue when utilizing distributed marketing..
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and..
Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win. 1. Expert copy If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire..
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing…
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky…