The success of your SMS efforts largely depends on when you send your mass text. Your goal is to keep subscribers engaged and prevent them from opting out. While the advantage with texting is the speed with which your message is received, there’s also one drawback: texting too frequently, sending irrelevant messages, and texting at times when..
Are Twitter, Facebook and blogging a waste of your time? Or are you missing out if you don’t take full advantage of them? Here are some hard facts to help you cut through the hype to determine if social media can help your business grow. There has been a debate for some time now on..
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer. So, how has email marketing beaten the odds, even when critics said that email was an all-but-dead channel? And more importantly, what lies ahead for brands that are determined..
Mobile marketing is a very effective way to promote your products or service, raise brand awareness, enhance loyalty of your customers and of course increase the sales. Just about everyone have a mobile phone but what is even more important is that over 90 percent of people tend to carry their mobiles no matter where..
The world of digital marketing has evolved drastically over the course of the last decade. There are now more ways than ever to reach potential customers. But to be honest, some methods are drastically more effective than others. Believe it or not, mobile marketing has actually risen to become one of the most efficient forms of advertising out..
“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO) “More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to..
SMS marketing for retail (or for any small business) is not a new thing, but it is a great thing. Texting is a very powerful communications tool, but how can you use it to grow your business? And why should you? The answers are surprisingly simple. We’ll flush out the value of SMS marketing for retail in the..
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising. Where Are Mobile Users Most Likely to Spend Their Time? If you want to target mobile users, it..
With tablets, computers, phones, and smart TVs dividing the attention of consumers, businesses are required no more than ever to re-consider their marketing strategies. Distributed attention spans in the digital marketing sphere has created a pressing need for a distributed marketing presence. In fact, 40% of marketers reported a 15% increase in revenue when utilizing distributed marketing..
10 reasons you can’t afford to ignore SMS marketing. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with..