SMS marketing for retail (or for any small business) is not a new thing, but it is a great thing. Texting is a very powerful communications tool, but how can you use it to grow your business? And why should you? The answers are surprisingly simple. We’ll flush out the value of SMS marketing for retail in the..
In a world of digital marketing, inbound marketing, and content marketing as the new black; engaging articles, captivating infographics and highly targeted and localized marketing content have become the order of the day. Companies large and small are seeking out the help of professional translation services providers to help them tailor their message to an..
What is marketing automation? Let’s take a brief look back at the recent past. Marketing automation has actually been around since the 1980s. The use of software to automatically insert names and addresses from your database onto the letters and envelopes you wish to send to consumers by mail has been a mainstay of direct..
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping to see the social side of social media start..
We all know that first impressions are important and it seems that the same is true when it comes to email marketing. According to a survey by email marketing company Campaigner 39 percent of marketers say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. And those messages work,..
Marketers who want to stay competitive should retune their mobile marketing strategies, according to a study by Forrester Research. The report, titled The State of Mobile Marketer Tactics 2016, has revealed that marketers are misusing mobile marketing techniques and should focus on optimizing customers’ mobile experiences instead. “Marketers can leverage many different tactics from native..
If you haven’t already considered integrating SMS into your marketing strategy, this is the blog post for you! Projected for a momentous surge, every business is jumping on the bandwagon. Why? Besides the obvious cost effectiveness of SMS marketing, there are 10 other remarkable advantages of SMS marketing to consider. 1) Instant Deliverability SMS is lightning..
Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time-consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have a..
The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front when the mercury rises. You could argue that these seasonal businesses..
Here are some major benefits from using a mobile marketing campaign. Accurately reach your target market Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all..