Social media network concept on phone.

What Is Mobile Marketing & Why Does it Matter So Much?

What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even..

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Businessman using smart phone with Email icons against gradually varied background.

Email In a Mobile Age

Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read the thought pieces, and those of us who find ourselves needing to deal with teenagers on a consistent basis are well aware that messaging apps appear to be the new normal when it comes to digital communications. There’s only one problem..

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