When summer vacation gets underway, it’s time to switch up your email marketing approach. For most, summer is a time to slow down, enjoy the kids’ time off from school, do some traveling and enjoy some fun in the sun. The lightheartedness of summer should translate into your emails, and here are six ways to do that.
Reference Summer in the Subject Line
Tap into your customers’ good moods this summer by crafting a subject line that will speak to them. Mention the warm weather, perhaps a beach day, boating or any other summertime activity to peak their interest and make them want to open your email.
Offer Summer-Themed Promotions
It doesn’t matter what kind of product you sell, there’s always a way to tie in summer with a great promotion. Offer a discount and let your customers know it’s only available during certain summer weekends or months.
Stay Connected with a Hashtag Campaign
This one strays from the email marketing theme, but it’s a great way to gain social engagement with customers. Since the summer months might be a slow time for your company with everyone focusing on vacations or down time, create a fun summer hashtag campaign and ask your customers to post summer photos.
Segment Different Geographical Areas
Even though it might be warmer in one area of the world, summer might be a time the temperature drops in a different part of the hemisphere. It’s important to be mindful of which geographical region experiences hot weather vs. cold so that you can segment your campaign to reflect that.
Tie Summer Holidays Into Campaign
There are several summer holidays over the summer that are prime opportunities to take advantage of when it comes to email marketing. Create special emails or offer promotions for Memorial Day, Fourth of July, Labor Day, Mother’s Day and Father’s Day.
Lighten Up the Mood with Email Design
With summer comes a more lighthearted mood, so why not take that and run with it? Soften up the colors and add a more playful email design for your customers to enjoy.