Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their..
When summer vacation gets underway, it’s time to switch up your email marketing approach. For most, summer is a time to slow down, enjoy the kids’ time off from school, do some traveling and enjoy some fun in the sun. The lightheartedness of summer should translate into your emails, and here are six ways to..
The Benefits of SMS Marketing Texting has by far the best engagement rate of any marketing medium. Whereas emails can sit unread, phone calls can go can go unanswered and leaflets can be thrown out before given a second glance, text messages are almost always read, and read quickly. As James Citron, CEO of text messaging..
Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their businesses (that included business owners as well). So..
Email marketing is using email to get your marketing message in front of your audience.It is an essential tool to growing your business in the fast paced world of internet business because it offers open, conversational, and interactive communications. The most popular form of email marketing is the email newsletter or ezine. Permission-based email marketing..
What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile..
The success of your SMS efforts largely depends on when you send your mass text. Your goal is to keep subscribers engaged and prevent them from opting out. While the advantage with texting is the speed with which your message is received, there’s also one drawback: texting too frequently, sending irrelevant messages, and texting at times when..
Are Twitter, Facebook and blogging a waste of your time? Or are you missing out if you don’t take full advantage of them? Here are some hard facts to help you cut through the hype to determine if social media can help your business grow. There has been a debate for some time now on..
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer. So, how has email marketing beaten the odds, even when critics said that email was an all-but-dead channel? And more importantly, what lies ahead for brands that are determined..