SMS marketing for retail (or for any small business) is not a new thing, but it is a great thing.
Texting is a very powerful communications tool, but how can you use it to grow your business? And why should you?
The answers are surprisingly simple. We’ll flush out the value of SMS marketing for retail in the Q&As below. Let’s get started!
1. How easy is it to start using SMS marketing for retail?
The time and effort it takes to set up is however long it takes you to enter your contact info and upload your contacts. Maybe 5 minutes.
It’s really easy to get started.
The only thing to do from there is create processes for when and why you’ll text customers. E.g. Text past customers new seasonal offers.
It’s fairly common for retailers to try using a short-code number (like 555-55) instead of a long-code number.
2. What are the benefits of using SMS?
SMS is a great tool, and not just in direct marketing. In fact, there are at least 8 benefits of using SMS for your business!
These benefits combine to increase your sales, boost your customer retention, and drive experiences that customers actually want. A short description of each is below.
Texting helps you be quicker than your competition.
Up to half of all sales go to the vendor who responds first. 99% of texts are read, with an average response time of 90 seconds, and a 45% average response rate.
What’s faster than that? Only 22% of emails are read, and only 20% of calls are answered.
When you communicate faster, you win more business.
Texting makes your business more personal.
Texting is one of the more personal things we do every day!
Marketers send emails, salesmen make phone calls, and friends text. What small business doesn’t want to be like a friend to customers?
Texting makes you more convenient.
No one is interested in making their life more difficult, but everyone wants to make their life easier.
Often, a text is the most convenient way to communicate. And since communication is needed for your business to succeed, texting is a necessity!
Texting makes you appealing to more people.
Texting is the most used form of communication for those under 50, and more than 50% of senior citizens text regularly!
Because texting is more appealing to more people, your business becomes more appealing.
Texting helps you be preferred.
People would rather text you than call someone else, and they’d rather be texted by you than called by someone else.
When you create experiences people prefer, they talk about it. They bring their friends, and they spend more with you. What business doesn’t want that?
Texting makes your business fully mobile.
Smartphones have become a staple of work and life, so much that smartphone sales have leveled off. Everybody has one!
Texting accommodates our move to mobile, and gives your business a chance to be where people already spend their time.
Texting helps you stand out from competitors.
If your competitors aren’t texting, it gives you a clear edge. If your competitors are texting, then you have no excuse not to be texting as well!