BELCHATOW POLAND - MAY 02 2013: Modern white keyboard with colored social network buttons.

5 Simple Social Media Goals

While it might seem like you can “just start doing social media,” in reality, as a business you should start with some sort of strategy. You need to find the best channels to be on, the best types of content to post, the best times to post, and to schedule it into your work schedule..

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SMS Marketing- An Often Forgotten Goldmine In A Good Mobile Strategy

SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy

Looking for a new way to reach your customers that your competitors probably aren’t trying yet? Columnist Brian Patterson recommends SMS marketing. Read on to learn why. There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email..

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Is Email Marketing Effective? Three Examples That Prove It Is

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing…

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why-social-media-is-the-future-of-customer-service

Why Social Media is the Future of Customer Service

The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who log on on a daily basis, of which 43% do..

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reasons

Ten reasons to use SMS in your marketing

As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking. Whatever..

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