Texting has been around for over 20 years, but it’s only now just hitting its stride when it comes to business. Formerly just a way to send silly photos and emoticons (and to some extent, it still is), text messaging is now being viewed as a powerful way for businesses to connect with their customers…
Why You Should Be Doing Mobile Marketing, If You Aren’t Already It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as..
While it might seem like you can “just start doing social media,” in reality, as a business you should start with some sort of strategy. You need to find the best channels to be on, the best types of content to post, the best times to post, and to schedule it into your work schedule..
Looking for a new way to reach your customers that your competitors probably aren’t trying yet? Columnist Brian Patterson recommends SMS marketing. Read on to learn why. There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email..
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Image via G-Lock Software Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing…
The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who log on on a daily basis, of which 43% do..
As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking. Whatever..