How to find the email personalization sweet spot

How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky…

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Top 10 Influential Social Media Marketing Campaigns of 2016

And up is this year’s most influential social media campaigns. Here we go! 1. Comedy Central’s The Daily Show Hidden Videos When Jon Stewart announced he was leaving the beloved satire and commentary show, The Daily Show, there was much anticipation and curiosity about who he was passing the coveted baton to. Taking advantage of..

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Why SMS Marketing Makes Sense for Both Large and Small Businesses

The following is a guest contributed post from Matthew Winters, CEO of Veoo. Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging. According to a survey by SAP, 70 per cent of people feel..

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5 Tips To Take Your Holiday Emails From Naughty To Nice

‘Tis the season to be jolly…..and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any..

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7 Key Social Media Trends To Watch In 2017

Welcome to the year ahead in the social media marketing. In this article, we’ll try to show you glimpses of what might happen next and prepare you for what lies around the corner in the world of social media. This list is here to inspire you in ways you might want to tweak your social..

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6 Benefits of SMS Marketing

Reasons why you should consider sms marketing as part of your customer communications As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing agencies featuring SMS as a core offering, their clients are potentially missing out on communications with..

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