Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them..
The average American spends 37 minutes per day on social media. That amounts to 217 hours or 9 days — almost a week and a half — over the course of a year. That alone is enough reason for any business to jump on the social media marketing train; however, it’s important to consider that..
As we approach Christmas and the craziness of the Black Friday and Cyber Monday events, we should highlight the importance of upselling products and services to maximise revenue. In this article we explain what upselling is and how email marketing plays a part in connecting with customers who are already engaged. What is Upselling? Upselling..
Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates. Yet many mobile marketing channels — for instance, SMS or text-message..