10 ways to increase your social media engagement like never before

10 ways to increase your social media engagement like never before

Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping to see the social side of social media start..

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First impressions matter in email marketing

First impressions matter in email marketing

We all know that first impressions are important and it seems that the same is true when it comes to email marketing. According to a survey by email marketing company Campaigner 39 percent of marketers say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. And those messages work,..

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Mobile Marketing on Red Keyboard Button Enter on Black Computer Keyboard.

4 Ways to Boost Mobile Marketing

Marketers who want to stay competitive should retune their mobile marketing strategies, according to a study by Forrester Research. The report, titled The State of Mobile Marketer Tactics 2016, has revealed that marketers are misusing mobile marketing techniques and should focus on optimizing customers’ mobile experiences instead. “Marketers can leverage many different tactics from native..

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Top-10-Benefits-of-SMS-Marketing

Top 10 Benefits of SMS Marketing

If you haven’t already considered integrating SMS into your marketing strategy, this is the blog post for you! Projected for a momentous surge, every business is jumping on the bandwagon. Why? Besides the obvious cost effectiveness of SMS marketing, there are 10 other remarkable advantages of SMS marketing to consider. 1) Instant Deliverability SMS is lightning..

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How-Startups-Can-Use-Marketing-Automation-for-Social-Media-Management

How Startups Can Use Marketing Automation for Social Media Management

Social media platforms provide an excellent channel for startups to reach out to potential customers and relevant audience to build a huge network. But, managing your various social media accounts can be quite a challenge. It is time-consuming, demands a lot of your attention, and leaves scope for error, particularly when you only have a..

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Heat-Up-Your-Summer-Season-with-Email-Marketing

Heat Up Your Summer Season with Email Marketing

The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front when the mercury rises. You could argue that these seasonal businesses..

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What-are-the-Benefits-of-using-Mobile-Marketing-

What are the Benefits of using Mobile Marketing?

Here are some major benefits from using a mobile marketing campaign. Accurately reach your target market Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all..

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